Strategy

Overview

In the fast-paced and competitive world of DeFi, designing a well-thought-out tokenomics model is essential to ensure sustainable platform growth. A prominent centralized exchange (CEX) approached us to overhaul its existing tokenomics and engagement mechanisms, which were hastily assembled and lacked the strategic depth required to incentivize long-term investor participation. Our mission was to redesign the tokenomics, introduce a staking model that encouraged commitment, and create a points-based rewards program to enhance engagement while preserving the token’s value.

Overview

An emerging player in the zero-knowledge (ZK) technology space sought to achieve rapid growth and establish itself as a leader in the competitive decentralized finance (DeFi) sector. Our consultancy was engaged to develop a robust PR strategy that would emphasize the unique security benefits of their ZK solutions and improve market visibility. Additionally, we crafted a strategic plan to boost their presence at key industry events, further positioning them as thought leaders within the ZK tech landscape.

Overview

In a rapidly changing coworking market, Hustle & Grind set out to redefine traditional office spaces by integrating digital interfaces and creating a strong community-driven atmosphere. They needed a comprehensive whitepaper that would outline their multifaceted business model while appealing to both investors and community members. Our task was to develop a narrative that not only showcased their vision but also detailed their technological innovations and community-centric approach.

Overview

In today’s fast-paced digital world, simply relying on traditional SEO is no longer enough to stand out. As artificial intelligence (A.I.) search platforms continue to evolve, businesses must stay ahead by optimizing their web presence for both humans and algorithms. Our client, preparing for a significant public launch, faced this exact challenge. While their SEO approach was strong, it wasn’t optimized for advanced A.I. platforms like Google’s A.I. answers, Perplexity AI, and ChatGPT. We stepped in to help them make a critical pivot, elevating their strategy with Algorithm Optimization (AO) to ensure long-term discoverability across both traditional search engines and emerging A.I. platforms.

Overview

A media technology startup approached us with the challenge of growing their user base and attracting investor interest. The platform introduced a unique ‘Infinite Scroll’ feature, offering a new way for users to discover and engage with media content. To drive growth, we needed to increase the platform’s visibility, engage users with the innovative feature, and position the company favorably in front of potential investors

Overview

A global foundation faced an imminent public relations challenge when they learned of a potentially damaging article slated for publication in a prominent media outlet. Concerned about the article’s potential to cast them in a negative light and its visibility on Google, the foundation approached us to develop a comprehensive monitoring mechanism and a multi-pronged strategy to neutralize potential damage and control the narrative. The proactive measures we implemented aimed not only to mitigate the immediate risks but also to strengthen the foundation’s reputation in the long term.

Overview

A technology startup with a bold vision for a Slack bot was preparing for investor pitches but faced a critical hurdle: they didn’t have a working prototype. To secure funding, they needed a compelling proof-of-concept video that could vividly illustrate the Slack bot’s potential and functionality within the platform. With an extremely tight deadline, they approached us to help bring their concept to life.

Overview

Bumper, a UK-based platform for buying and selling vehicles, was launched with the goal of simplifying and reducing the costs of car transactions across the country. Despite securing agreements with car dealerships and verified purchases, Bumper’s user base remained below expectations, raising concerns about the app’s viability in a competitive market dominated by larger platforms like eBay, Gumtree, and Auto Trader. The infrequent nature of car purchases made user retention a challenge, prompting Bumper to seek a strategy that would drive more frequent engagement and boost visibility.

Overview

In the high-stakes world of decentralized finance (DeFi), executing a $20 million Initial DEX Offering (IDO) requires precision, strategy, and strong market positioning. A promising multi-chain wallet project engaged us to lead their IDO, aiming to secure significant investment and global visibility. With a focus on investor engagement and PR, we positioned the project as a leader in the multi-chain space.

Additionally, Red Souk recognized the potential of this multi-chain wallet and invested in the presale, seeing it as aligned with our investment thesis. To date, we have not sold any of our tokens, demonstrating our confidence in the project’s long-term success.

Overview

Our team collaborated with a prominent Web3 project to create an NFT called “Astronaut Odyssey,” designed specifically for a vibrant community passionate about NFTs and space exploration. The NFT design was intended to be symbolic of creativity, curiosity, and discovery, qualities that resonated deeply with the community’s ethos. However, despite significant creative progress, technical limitations within the ecosystem posed challenges that delayed the minting process and brought the project to a halt. This case study explores the creative success and technical hurdles encountered in bringing “Astronaut Odyssey” to life.

Overview

In the competitive world of decentralized finance (DeFi), community engagement is crucial to a project’s long-term success. A DeFi company approached us to help them build and manage an active, engaged community from the ground up. We developed a comprehensive strategy centered around launching a robust Discord server, fostering user interaction, and integrating AI tools to streamline support and engagement.

Overview

A pioneering Web3 development company, focused on chain agnosticism, decentralization, and scalability, approached us to assist with their marketing and visibility efforts. They sought advisory support for both their operations and marketing teams over a six-month period to streamline product launches and enhance their presence in the growing Web3 ecosystem. The company wanted to emphasize its philosophy of decentralization as a lifestyle and strengthen its position across multiple blockchain networks.

Overview

In the fast-evolving world of Decentralized Finance (DeFi), our client, a pioneering organization, recognized the need to maximize growth and optimize product offerings. The competitive landscape posed significant challenges, especially when it came to making informed, data-driven decisions. To navigate these complexities, the client required comprehensive on-chain blockchain analytics to identify growth areas and implement effective data processes that could propel their organization forward.

Our client, an emerging player in the DeFi ecosystem, was preparing for the launch of their innovative product. The mission was to create significant pre-launch buzz, foster community engagement, ensure seamless tracking, and manage potential post-launch challenges while maximizing user acquisition.

Overview

A Manchester-based app development agency, once a leader in its space, faced financial turmoil that led to mass layoffs, leaving the company with only a small team of developers and a single business development officer. In dire need of a strategic turnaround, the agency sought our help to rebuild its revenue streams and pivot its business model. The objective was twofold: reignite revenue growth through strategic marketing and expand the company’s service offerings to appeal to a broader client base.

Overview

A decentralized art platform approached us to enhance their web performance and improve their overall digital presence. The platform, which serves as a marketplace for digital art, required an overhaul to ensure faster load times, improved SEO, and a more engaging user experience. With the growing competition in the NFT and digital art space, it was critical to make the platform more discoverable and user-friendly..

Overview

A digital signature platform was launched to provide a cost-effective and simplified solution in the competitive eSignature market. Despite its affordability and rich features, the platform struggled to gain a foothold in a space dominated by established players. The goal was to increase its visibility, grow social engagement, and secure business opportunities in new markets. Our role was to craft and implement a strategy that highlighted the platform’s value, attracting new users and fostering partnerships to drive growth.

Overview

17acre began as a vibrant social media account that captured the laid-back essence of California’s lifestyle, quickly amassing a strong following. As the brand’s digital persona gained traction, the challenge arose: how to transition from an engaging online presence to a tangible apparel brand that could sustain and build upon its popularity. Our team was called upon to facilitate this transformation, creating a distinct brand identity that encapsulated the Californian spirit while appealing to a broader audience. The ultimate goal was to develop an apparel line that resonated with the values and aesthetics of its followers.