PR
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Strategic Growth in ZK Technology: Enhancing Market Presence and Visibility
Project Overview
An emerging Shard ZK project aimed to achieve hypergrowth within the competitive decentralized finance (DeFi) sector, our consultancy was tasked with developing a comprehensive PR strategy and event engagement plan. This strategy was designed to leverage the projects unique zero-knowledge (ZK) technology and position them distinctively in the market.
Preemptive Crisis Management for a Global Foundation
Project Overview
Red Souk was approached by a global foundation faced with an impending public relations challenge. They had learned of an upcoming piece in a prominent publication that could potentially cast them in a negative light. Their key request was the development of a comprehensive monitoring mechanism and a multi-pronged strategy to neutralize the potential damage and control the narrative.
