Digital Marketing

Overview

In the fast-paced and competitive world of DeFi, designing a well-thought-out tokenomics model is essential to ensure sustainable platform growth. A prominent centralized exchange (CEX) approached us to overhaul its existing tokenomics and engagement mechanisms, which were hastily assembled and lacked the strategic depth required to incentivize long-term investor participation. Our mission was to redesign the tokenomics, introduce a staking model that encouraged commitment, and create a points-based rewards program to enhance engagement while preserving the token’s value.

Overview

An emerging player in the zero-knowledge (ZK) technology space sought to achieve rapid growth and establish itself as a leader in the competitive decentralized finance (DeFi) sector. Our consultancy was engaged to develop a robust PR strategy that would emphasize the unique security benefits of their ZK solutions and improve market visibility. Additionally, we crafted a strategic plan to boost their presence at key industry events, further positioning them as thought leaders within the ZK tech landscape.

Overview

A media technology startup approached us with the challenge of growing their user base and attracting investor interest. The platform introduced a unique ‘Infinite Scroll’ feature, offering a new way for users to discover and engage with media content. To drive growth, we needed to increase the platform’s visibility, engage users with the innovative feature, and position the company favorably in front of potential investors

Overview

Bumper, a UK-based platform for buying and selling vehicles, was launched with the goal of simplifying and reducing the costs of car transactions across the country. Despite securing agreements with car dealerships and verified purchases, Bumper’s user base remained below expectations, raising concerns about the app’s viability in a competitive market dominated by larger platforms like eBay, Gumtree, and Auto Trader. The infrequent nature of car purchases made user retention a challenge, prompting Bumper to seek a strategy that would drive more frequent engagement and boost visibility.

Overview

In the high-stakes world of decentralized finance (DeFi), executing a $20 million Initial DEX Offering (IDO) requires precision, strategy, and strong market positioning. A promising multi-chain wallet project engaged us to lead their IDO, aiming to secure significant investment and global visibility. With a focus on investor engagement and PR, we positioned the project as a leader in the multi-chain space.

Additionally, Red Souk recognized the potential of this multi-chain wallet and invested in the presale, seeing it as aligned with our investment thesis. To date, we have not sold any of our tokens, demonstrating our confidence in the project’s long-term success.

Overview

A Manchester-based app development agency, once a leader in its space, faced financial turmoil that led to mass layoffs, leaving the company with only a small team of developers and a single business development officer. In dire need of a strategic turnaround, the agency sought our help to rebuild its revenue streams and pivot its business model. The objective was twofold: reignite revenue growth through strategic marketing and expand the company’s service offerings to appeal to a broader client base.

Overview

A consulting firm based in London approached us at a pivotal moment in their digital transformation journey. The firm required a complete overhaul of their online presence, focusing on a new website launch, robust SEO optimization, backend security enhancements, conversion rate optimization (CRO), and an effective marketing strategy. This project also necessitated seamless collaboration with a third-party design company and was bound by a stringent timeline that demanded swift execution without sacrificing quality.

Overview

A digital signature platform was launched to provide a cost-effective and simplified solution in the competitive eSignature market. Despite its affordability and rich features, the platform struggled to gain a foothold in a space dominated by established players. The goal was to increase its visibility, grow social engagement, and secure business opportunities in new markets. Our role was to craft and implement a strategy that highlighted the platform’s value, attracting new users and fostering partnerships to drive growth.