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Constructing and Cultivating a Vibrant Community for a DeFi Project
Project Overview
In late 2022, a disruptive DeFi company sought Red Souk’s expertise to lay the foundation for a robust and active community, a critical element for any emerging project in the decentralized finance space. The firm needed to establish a thriving Discord Server, create a feedback mechanism, institute a tester program, train AI bot support, and much more, all while ensuring seamless user engagement and growth.
