Catalysing Online Growth for a London Consulting Firm

Project Overview

In mid-2023, a London-based consulting firm turned to Red Souk to navigate a critical phase in its digital journey. Their needs were multifold: a prompt website launch, SEO optimisation, improved backend security, ad hoc conversion rate optimisation (CRO) advice, and a formal marketing strategy development. All within a tight deadline and with the additional challenge of coordinating with a third-party design company.

Problem Statement

The client was dealing with two key issues: a pressing need to reinvent its digital presence and a lack of optimisation in its HubSpot usage and user funnel creation. They required a web development partner who could seamlessly collaborate with their selected design agency, guiding the launch and migration of their new website and advising on enhancing conversion rates and refining their marketing strategy.

Approach and Strategy

  • Website Launch and Migration: Red Souk coordinated effectively with the third-party design company to swiftly launch the new website, handling hosting, migration, and security details in line with the client’s needs. They ensured an optimal balance between speed and quality, resulting in a secure and SEO-optimised website launch within the stipulated deadline.
  • CRO and HubSpot Optimisation: Red Souk provided actionable CRO advice based on an in-depth analysis of user engagement and behaviour on the site. The team used this insight to refine the client’s usage of HubSpot, enhancing their user funnels and implementing advanced triggers based on site visits.
  • Content Strategy: Red Souk’s content experts developed a tailored content strategy, creating a diverse range of content that included long and short-form pieces, to increase user engagement and brand visibility.
  • Design: Working with a designer familiar with the client’s branding guidelines, Red Souk managed to create various design assets that included video animations, presentations, and image treatments, giving the client’s brand a refreshing and coherent visual identity.

Conclusion

The project concluded successfully with the prompt launch of the new website, a comprehensive overhaul of the client’s HubSpot system, and tangible improvements in conversion rates and user engagement. Red Souk’s adaptable and results-oriented approach enabled the client to transition smoothly into their new digital phase, setting the stage for sustainable growth and continued success in the future.

The Red Souk