Revitalizing a Multi-Million Pound App Development Agency
In the wake of financial turbulence leading to mass layoffs, a leading app development agency based in Manchester turned to Red Souk to restore its revenue stream and revitalise its business model. Left with a core team of developers and a single business development officer, the company needed innovative strategies to regain its market position and restart growth.
The challenge was twofold: firstly, to implement an effective marketing program that would rekindle the firm’s revenue growth, and secondly, to expand the company’s service offering, which had been limited to App Store development.
- Overhauling Marketing Strategy: Recognizing the need to drive more phone conversations for the lone business development officer, we launched an advertising campaign on Google. The goal was to attract potential customers and initiate valuable interactions that could convert into business opportunities.
- Expanding Service Offering: We saw the potential for growth in Amazon Skill development, an area the agency hadn’t previously explored. By advising the agency to expand into this new track, we provided them with the opportunity to tap into a growing market. The agency acted on our recommendation and promptly landed a boxing client within weeks.
- Building a Comprehensive Marketing Offering: Leveraging our unique methodology, we assisted the agency in building an end-to-end marketing service offering. This expansion empowered them to provide an all-encompassing service to their clients and broaden their revenue stream.
The new marketing strategy and service expansion had a dramatic impact on the agency’s fortunes. Within a short period, they began generating revenue at a rate that not only compensated for the losses incurred due to the layoffs but also exceeded previous levels. Their enhanced services also attracted new clients, bolstering their market position and paving the way for future growth.
As a result of these successes, the agency started the process of expanding its team, steadily returning to its previous size. This case study exemplifies how strategic decision-making and marketing optimization can help businesses bounce back from financial turmoil and rekindle growth. Red Souk’s involvement played a key role in this transformation, demonstrating the value of expert advice and targeted marketing strategies.
