Revitalizing a Multi-Million Pound App Development Agency
Overview
A Manchester-based app development agency, once a leader in its space, faced financial turmoil that led to mass layoffs, leaving the company with only a small team of developers and a single business development officer. In dire need of a strategic turnaround, the agency sought our help to rebuild its revenue streams and pivot its business model. The objective was twofold: reignite revenue growth through strategic marketing and expand the company’s service offerings to appeal to a broader client base.
Challenge
The agency had to overcome significant hurdles, including dwindling client interest and limited service offerings. The core challenge was to reestablish the company’s market position while dealing with the aftermath of layoffs and financial setbacks. With the agency primarily focusing on App Store development, there was an urgent need to diversify services and create a more comprehensive package that could attract new clients. Additionally, generating leads with minimal resources required a highly targeted marketing approach to get the business development officer back into meaningful conversations with potential customers.
Our Approach
- Overhauling the Marketing Strategy:
To kickstart lead generation, we focused on a targeted Google advertising campaign designed to capture potential clients actively searching for app development services. This approach ensured that the agency could attract qualified leads, helping the business development officer engage in meaningful conversations and converting prospects into clients. The ads emphasized the company’s strengths and competitive pricing, driving relevant traffic to the agency’s site. - Expanding Service Offering:
Recognizing the limited scope of the agency’s service offering, we advised the company to expand into Amazon Skill development—an emerging market that was not previously part of their portfolio. By adding this new service line, the agency quickly landed a boxing client just weeks after launching this offering. This expanded service opened up new revenue streams and allowed the agency to reach a broader range of industries. - Building a Comprehensive Marketing Offering:
We worked closely with the agency to create a full-service marketing package, which was added to their app development services. This enabled the company to provide end-to-end solutions, from app creation to marketing, offering a one-stop solution for clients looking to promote their apps. The comprehensive service model not only improved customer retention but also attracted new clients who were interested in a more holistic approach to app development and marketing.
Results
- Immediate Revenue Growth:
The Google ad campaign generated immediate interest, with phone leads quickly converting into business opportunities. The agency saw a significant uptick in revenue, which exceeded pre-crisis levels, allowing them to stabilize their operations and focus on long-term growth strategies. - Service Diversification Success:
By expanding into Amazon Skill development, the agency secured a new revenue stream within weeks, quickly attracting new clients and solidifying its reputation in an emerging tech market. This diversification positioned the agency as a leader in both traditional app development and voice-based (Amazon) skill development. - Strengthened Market Position:
The creation of a full-service marketing offering made the agency more competitive in the marketplace. Clients appreciated the ability to work with one provider for both development and marketing needs, leading to increased client satisfaction and long-term partnerships. - Team Expansion and Recovery:
The rapid recovery in revenue allowed the agency to begin expanding its team. They were able to rehire some of the employees they had previously laid off and began building out their development and marketing teams to meet the growing demand for their services.
