Boosting Growth for a Start-up Media Technology Company
Overview
A media technology startup approached us with the challenge of growing their user base and attracting investor interest. The platform introduced a unique ‘Infinite Scroll’ feature, offering a new way for users to discover and engage with media content. To drive growth, we needed to increase the platform’s visibility, engage users with the innovative feature, and position the company favorably in front of potential investors
Challenge
The startup faced challenges typical of an emerging tech platform—low brand visibility, limited user engagement, and difficulty conveying the value of its ‘Infinite Scroll’ feature in a crowded digital media landscape. Additionally, securing investor interest was crucial for future development, but the startup needed to differentiate itself and communicate how its technology could reshape media consumption.
Our Approach
- Maximizing the Potential of ‘Infinite Scroll’:
We recognized the potential of the ‘Infinite Scroll’ feature to captivate users, so we leveraged a major event—NCAA March Madness—as a test case. This large-scale event provided an ideal opportunity to demonstrate the feature’s ability to enhance user experience by delivering a continuous stream of relevant content. The feature significantly improved user engagement metrics during the event, providing solid data to support further marketing and investor pitches. - Strategic Media and Influencer Outreach:
To increase brand visibility, we targeted tech-focused media outlets and influencers, positioning the platform as a game-changer in content discovery. We pitched the platform to key publications, resulting in exposure through outlets like The Next Web. Additionally, we explored influencer marketing to integrate video content seamlessly with products, aligning with the platform’s community-driven nature. This multi-channel outreach strategy allowed the platform to gain traction in key markets and boost its overall brand profile. - Tailoring the Investor Pitch:
We focused on positioning the platform not just as a tech product but as a media service with broad applications. The pitch materials emphasized how the ‘Infinite Scroll’ feature could revolutionize how users interact with media content, highlighting its adaptability for both entertainment and commercial purposes. We facilitated discussions with venture capitalists and connected the startup with accelerator programs to showcase the platform’s long-term growth potential. Additionally, we generated interest from major media entities like the Discovery Channel, which saw the potential for integrating the platform into their second-screen experience for live shows and events.
Results
- Increased User Engagement:
The strategic use of the ‘Infinite Scroll’ feature during events like March Madness led to a measurable increase in user interaction. Users spent more time on the platform, browsing continuously through relevant content, validating the feature’s potential to drive engagement. - Investor Interest and Pitch Success:
Our efforts to position the platform as a comprehensive media solution led to interest from key investors, including discussions with venture capitalists and media networks. The pitch to the Discovery Channel showcased the platform’s potential in enhancing live media consumption, resulting in a promising partnership discussion. - Improved Brand Visibility:
Through targeted media placements and influencer outreach, the platform gained exposure in prominent tech publications and expanded its reach to a broader audience. This exposure increased brand awareness and established the platform as a serious contender in the media tech space.
